torstai 9. syyskuuta 2010

High Street Fashion Evolution

So the news is that the big high street fashion chains are going online. H & M online shop is already open for “VIP shoppers” (meaning anyone who’s subscribing their newsletter) and launches officially on the 16th. The Spanish fashion giant Zara opened its website for shopping on 2 September and Gap launched its UK site in August.

I don’t get it. Sure, I do shop online. You can find awesome bargains from websites like koodos.com or brandalley.com. It is however always a bit irritating. You can never be sure of the size, you have to wait for your orders for days, sometimes for weeks and you obviously can’t try anything on. But you’re willing to go through all this because of the amazing designer bargains you can find (and because you can do it on work time. Oh come on, we’ve all done it!).

But isn’t the whole point of the high street fashion that you can just wonder in the shop and get yourself a new outfit for a price you don’t have to feel guilty about? And you want it instantly. And you surely want to feel the material knowing the quality of the products sometimes?

Speaking of online shopping: I found a really cute Louise Amstrup dress from Koodos (they’ve got 20% off all dresses today) for under hundred quid on lunch. How fabulous is that?!


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